Unlock Your Business's True Potential with Our P-R-O-F-I-T Approach

An image of the Basis 365 P-R-O-F-I-T approach letters.

Discover our unique, proven methodology that seamlessly integrates expert financial guidance, cutting-edge cloud technology, and a relentless focus on cash and profit — all designed to help you build a stronger, more profitable business.

Keep scrolling to see what makes us different.

Our P‑R‑O‑F‑I‑T Approach

  • P

    Performance

    Relentless focus on strong cash flow, profit, an overall financial performance.

  • R

    Relationships

    Collaborative partnership supporting your goals, team, and helping to cultivate strategic relationships.

  • O

    Optimization

    Refining processes and workflows to enhance quality while fostering a culture of learning and development.

  • F

    Fractional

    Scalable, team-based approach providing unsurpassed flexibility and continuity over hiring.

  • I

    Integrated

    Seamlessly combining cloud technology, automation, and strategy while blending in with your team.

  • T

    Timely

    Proactive, responsive, and on-time — committed to being a dependable partner.

We believe accounting should be a dynamic tool for growth, not just a necessary task. That's why we developed the P-R-O-F-I-T approach—our exclusive and proven methodology that transforms your financial operations from mere number management into a strategic asset. This unique framework is meticulously designed to help forward-thinking businesses like yours build a stronger, more profitable future. With a relentless focus on cash and profit, our scalable, team-based model drives unparalleled performance, optimizes your processes, and seamlessly integrates with your team, ensuring you scale smarter. Discover below how each pillar of our P-R-O-F-I-T approach empowers your business for lasting success.

How the P-R-O-F-I-T Approach Delivers Results

While every pillar of our P-R-O-F-I-T approach is vital, let's explore some key highlights that illustrate how we go beyond traditional accounting & bookkeeper providers to become a truly transformative partner for your business. We don't just manage numbers; we drive profitability and efficiency. Our proven method sets us apart, ensuring your financial operations are performance-driven, optimized, and seamlessly integrated.

Enhanced Performance & Strategic Planning

Our relentless focus is on achieving strong cash flow, increased profit, and overall superior financial performance for your business. We don't just report on past events; we act as your proactive financial partner, looking "down the field" on your behalf. This begins with a comprehensive Financial Assessment—a structured review of your financial position, focusing on cash flow health, margin performance, and financial stability. Similar to a doctor's visit, we gather your financial history, examine your "vital signs" (like liquidity and profitability), run "diagnostic tests" (comparing figures over time), and then provide a clear "diagnosis" of your business's financial ailments.

From this assessment, we identify specific areas for improvement and prescribe a tailored action plan – your "game plan". We utilize specialized playbooks, such as "Be More Profitable," "Collect Cash Faster," "Manage Costs Effectively," and "Enjoy Reliable Numbers". These playbooks guide targeted improvements, helping you address areas like poor gross margins, high labor costs as a percentage of sales, or slow cash collections. Our role is not just to recommend; we track progress using tools like Fathom or specialized spreadsheets to help you visualize impact, and we continuously adjust strategies to ensure measurable improvements. This level of strategic insight and guidance is often associated with a fractional CFO service, providing you with expert support without the overhead of a full-time hire.

Building Collaborative Relationships

A strong, collaborative partnership is the foundation of our work. Our commitment extends beyond mere numbers; we act as an extension of your team, proactively working to understand your goals, challenges, and opportunities. Through regular check-ins, we actively listen to identify financial challenges and operational bottlenecks, providing insights based on your financial data to help you make informed decisions. We ask thought-provoking questions that demonstrate genuine interest in your business, ensuring we always have a clear understanding of your objectives.

Furthermore, we recognize that a thriving business needs a holistic support system. We are one of many strategic partners you should have, and we actively help you cultivate essential strategic relationships. We identify and recommend trusted external partners, such as tax compliance experts, sales coaches or pricing analysts, who can fill crucial "seats" in your business ecosystem and help you execute your plans effectively. We provide high-quality introductions to ensure you have access to the expertise needed to achieve your goals.

Unwavering Timeliness & Reliability

Although Timely is the last pillar of P-R-O-F-I-T, it is by far not the least. While often overlooked until it becomes a problem, timeliness is paramount to maintaining your trust and delivering a dependable outsourced accounting experience. In fact, the lack of responsiveness is a key reason why businesses switch from however their accounting is being done today. We understand this pain point deeply and have developed our operational mantra around it: "Deliver a quality product, on-time, and on-budget".

Through our collaborative efforts, we increase the speed at which financial information is available, providing timely insights for better business decision-making. Our commitment means we anticipate your questions rather than waiting for you to ask them, providing proactive updates on key financial tasks so you never have to wonder about the status. We prioritize consistent communication, transparently discussing any potential delays with clear plans for resolution, ensuring you are never caught off guard. This dedication to being proactive, responsive, and consistently on-time is how we ensure you always feel informed, confident, and supported in your financial operations.