5 Tasks Every eCommerce Business Should Outsource
running your online store
A lot goes into running an eCommerce business. While many think it’s as easy as coming up with an idea and setting up a website - much more goes on behind the scenes. The hard truth is several tasks need to be accomplished for an eCommerce business to operate and be successful.
With all the hats a business owner wears, it’s essential to evaluate what tasks can be outsourced to free up your attention for more critical tasks.
SEO is essential for all walks of life but is a well written highly optimized listing is crucial for grabbing a buyer’s attention. From titles to images used, each element has its unique way of converting leads into purchasers.
When it comes to online selling, presentation is everything, so finding an experienced freelancer who is skillful with the written word is essential. The good news is there are many talented professionals with the experience to help guide the way.
Remember, you wouldn’t buy a product with limited information, and a burly photo so, don’t assume your customers will either.
Customer service is at the heart of every business. Without someone to address customer complains, concerns, or inquiries 24/7 you could be setting your business up for failure. You need to have an extension of your voice to answer these items on your behalf and give customers the attention they expect. Outsourcing customer service can make your life easier. No longer are you stuck answering hundreds of emails, or responding to online comments - but being freed up to focus on product development and staying ahead of trending online frenzy.
Processing orders for some is not a complicated task. So, what is so difficult about getting customer information, checking the inventory for the item(s), and arranging for shipping?
Many classify fulfillment as administrative, but it’s not that simple. When you are processing 50 plus orders a day, you are going to need help; this isn't even factoring in returns and refunds.
It's going to be impossible for you to take care of this when you have your hand's full managing day-to-day operations, so outsourcing this task is going to make sense.
Imagine how embarrassing it would be to advertise a product in stock only to find out that you're out of stock when a potential customer decides to place an order. A situation like this can hurt your business and put your store's reputation in question.
Working with someone who understands how inventory impacts your business and can establish a process for management will help save you time and money.
An inventory management system, such as DEAR inventory, allows companies to create, plan, and track each phase of the purchasing process. The solution reminds users to reorder stocks in time to avoid a situation of stock-out.
Accounting + Bookkeeping
When using outsourced accounting you have the freedom to keep the focus on what is important – your business. You don’t have to spend the bulk of your time and energy dealing with numbers and other things. But with outsourced accounting, you still have the freedom to access any of your accounting records through our cloud-based accounting software whenever you want, wherever you are.
At Basis 365, we believe in collaborative accounting that works to give business owners and professionals the freedom that they deserve by doing the accounting for them and letting them access it as they feel it is needed.
Running an eCommerce business is no walk in the park, but by working with the right team of experts, things are bound to become more manageable and productive - not to mention more profitable.